Through innovation and creation Rapala is still the most trusted brand in the fishing community.

Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.

Rapala lures are still hand-tuned and tank-tested before packaging to assure your lure has the Rapala trademark swimming action that big fish can’t resist, straight out of the box.