RAPALA LURES

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X-Rap Magnum

The precision diving-lip takes the X-Rap® Magnums deep unassisted. Nothing to hinder the action.

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X-Rap Long Cast Shallow

The X-Rap Long Cast Shallow is an ideal tool for fast and aggressive presentations when predator ...

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X-Rap Twitchin' Mullet

The subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a w...

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X-Rap Subwalk

Swimming just below the surface (0-4’), Walk-The-Dog anglers can use this incredibly effective te...

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X-Rap Long Cast

Super durable and heavily weighted X-Rap® Long Cast will not let you down when the fish are busti...

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X-Rap Twitchin' Minnow

The aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog s...

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X-Rap Magnum Single Hook

The legendary X-Rap® Magnum®, but equipped with premium VMC® In-Line hooks.

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X-Rap Saltwater

The X-Rap® Saltwater lures are designed for trolling or casting. Trolls with classic Rapala “woun...

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X-Rap 3X Minnow

Designed to target brutal predators, the X-Rap® 3X Minnow is built super tough.

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X-Rap

Small versions of the X-Rap are ideal for targeting smaller species – or as small, snack-sized of...

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X-Rap Pop

Big poppin’. Big splashin’. Big smashin’. The X-Rap® Pop brings X-Rap® Attitude to topwater

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X-Rap Deep

The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-R...

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X-Rap Shad

The legendary Shad body shape from Rapala with X-Rap attitude.

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X-Rap Countdown

Fish the Xtreme Attitude consistently at any depth. Based on the CountDown® method introduced by ...

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X-Rap Prop

Topwater prop bait with an X-rap attitude.

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Skitter V

This topwater bait features an exclusive design that radically alters the action of the lure. V-R...

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Husky Magnum

A precision tool for fast trolling and battling big predators. Husky Magnum® is built tough and d...

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Rippin' Rap

The Rippin’ Rap® features a lipless, tall body profile designed to crank, swim and rip. Hard vibr...

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Ultra Light Crank

Designed to offer big action in a small package, this ultra light finesse crank bait dives to ove...

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Ultra Light Minnow

Big action in a small bait, the Ultra Light Minnow has a weighted body that casts incredibly far ...

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Ultra Light Shad

Small only in size, not fishability. Weighted for super casting distance the Ultra Light Shad run...

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Ultra Light Pop

A small topwater lure that packs a mean pop. Custom-designed cup face to move a lot of water and ...

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NRL Lures

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Glass Shad Rap

Plastic version of the original Shad Rap® is a little heavier for easy casting and balanced to su...

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Clackin' Magnum

A precision tool for fast trolling and battling big predators. Husky Magnum® is built tough and d...

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Shadow Rap Shad Deep

The Shadow Rap® Shad Deep breaks the mold. Fish it finesse in the morning when the big ones are s...

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Shadow Rap Deep

The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow...

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Shadow Rap Shad

The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow...

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Shadow Rap

The Shadow Rap combines a horizontal struggle with a vertical fade that perfectly mimics a minnow...

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Tail Dancer Shad

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile...

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Original Floater

The legendary first Rapala and still the number one “go-to” lure.

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Countdown Sinking

Consistently reach suspended fish at any depth with the CountDown.

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Jointed

Slight exaggeration of Rapala’s unique baitfish in distress action. Can be fished like the Origin...

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Countdown Magnum

A hollow-body, weedless, topwater bait designed for dog-walking in heavy cover. Its soft body mat...

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Skitter Pop

With its unique loud popping, cupped plastic lip and its balsa wood body, the Skitter Pop® can be...

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Saltwater Skitter Pop

With its unique loud popping, cupped plastic lip and its balsa wood body, the Skitter Pop® can be...

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